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New Book: The Line in the Sand

How Collaboration Unlocks Wealth, Freedom, and Legacy for Artists

This book is a perspective on art, money, success, and legacy.
It looks at the past stories artists have carried, the present possibilities of building multiple streams of income, and the future where collaboration can create wealth that lasts.

The message is simple: just like any other business, art can grow through many branches of one brand. A painting, a book, a product, a service — together, they build stability, growth, and legacy.

I wrote The Line in the Sand to put that perspective on the record. These are my receipts.

👉 Buy the Book

The Artist Breakthrough Mindset

The real enemy of the artist is fear. This is how you kill it.

A Book by Vivia Barron

About the Book

The Artist’s Breakthrough Mindset is a book for working artists, built from my lived experience and proven business strategy. The number one enemy of the artist is the fear of selling. This book shows you how to kill it.

It shows you how to turn your story into your strongest offer and how that shift moves you from fear to confidence in every part of your career.

Inside is the truth that changed everything for me. Your story is your business.

Once you learn how to identify it, shape it, and position it, selling stops feeling like selling. It becomes connection. This book is for artists who know they are meant for more but do not know where to begin and are ready to stop waiting for permission.

Gift The Book

About Vivia

Vivia Barron is a Jamaican-born artist, entrepreneur, and strategist whose work bridges creativity, business, and community. Based in St. Petersburg, Florida, she is both a practicing visual artist and a seasoned business leader with more than two decades of experience building, scaling, and positioning ventures across industries.

Her path began as a chef, opening acclaimed restaurants like Vivia’s Kitchen and Datz, where she gained national recognition for creating heart-healthy dishes in partnership with the American Heart Association. From food, she moved into nonprofit leadership and business consulting, opening million-dollar ventures, securing major grants, and guiding entrepreneurs to clarity, visibility, and growth.

As an artist, Barron’s paintings reclaim and celebrate Black joy, memory, and resilience. Drawing from her archive of antique photographs and her Jamaican heritage, her work has been exhibited widely and is featured in both private and public collections, including commissions for the Seminole Hard Rock Hotels in Hollywood and Tampa and installations in St. Petersburg public schools. She has also been featured in Hilary Van Dyke’s documentary A Splash of Color and has received recognition and funding as a City of St. Petersburg Individual Artist Grant recipient and a grantee of the Foundation for a Healthy St. Petersburg.

Accomplishments

Artist & Exhibitor — Jamaican-born visual artist with solo shows and dozens of group exhibitions. Work held in public and private collections including Hard Rock Hotel Hollywood Guitar Hotel, Hard Rock Hotel Tampa, the Dr. Carter G. Woodson African American Museum, St. Petersburg public schools, and private collections.

Her exhibition The Right to Swim was featured in a full cover section of the Tampa Bay Times, a nationally recognized newspaper. Barron has also been featured in Hilary Van Dyke’s documentary A Splash of Color: Getting Black in the Water and in broadcast media including NBC and CBS.

Arts Leadership & Advocacy — Member, City of St. Petersburg Arts Council. Advocate for equitable artist representation and visibility; grant recipient, Foundation for a Healthy St. Petersburg. Founder of We Art, which evolved into a management agency and development platform securing major grant funding and creating opportunities for BIPOC artists.

Author — A Line in the Sand and additional published works on strategy, positioning, growth, and execution.

Business Strategy & Positioning — Consultant for entrepreneurs and professionals; specializing in market identification, visibility, and scaling.

Marketing, PR & Social Media Strategy — Campaign strategy, brand positioning, cross-channel communications, content systems, and online ad campaigns (paid social/search).

Restaurant Ownership & Consulting — Co-founded and co-owned Datz's Restaurant in Tampa (multi-million-dollar venture). Founded Vivia’s Kitchen and Nutritious Tables catering. Business consultant for Eat Art Love restaurant in St. Petersburg: managed opening from concept to launch, including staffing, menus, POS systems, and full operational playbook.

Grant Writing & Consultation — Secured major funding for We Art St. Pete and wrote successful grants for clients. Certified in grant writing and consultation.

Strategic Partnerships — Collaborations with The Green house of St. Petersburg and peer organizations.

Professional Training —

Studied Fine Arts at the Art Institute of Atlanta , where she built early foundations in visual storytelling and design.
Professional training in public relations, communications, marketing, and sales, with multiple certifications supporting her dual career as artist and strategist.